My chosen live brief is ‘The Branding Project’ which
requires me to research into a brand of my choice, and producing a sketchbook
of research, mood boards and a final outcome. My chosen brand is ‘Mark Fast’ I have
chosen Mark Fast as I feel his work is different to mine, his use of lycra
makes his work sculpt the body and he is known for his ‘open garments’ clothing
with a lot of ‘holes’ and open spaces.
On researching all his collections, I took interest
in his latest spring/summer collections. I particularly like his s/s 2014
range, his collection is very punk esc – hip and alternative. I noticed that
through the collection he adds more colour – from greys to bright colours, some
garments being very colourful. I like how the colour comes in gradually, sort
of fades in.
As lycra is important in relalation to his brand I
intend to use it in my project. I intend to kick start this brief through the
idea of an ‘open and closed structure’ which I feel his garments are, they are
very detailed in areas, and then are open in other areas of a piece.
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